Our firm

amaRu is born inside the environment of a designers and shoe-makers family in Elda (Alicante) a city where ladies´ shoes are more than a way of life.

After many years of experience in the sector, and pushed by the new generations, we decide to create our own ladies´ shoes trade mark.

Mixing crafts, design and manufacturing, in amaRu we proudly carry out with dedication the development of our shoes. From the very first drawing with pencil and paper, until the shoes are settled inside their boxes. Everything is made in Spain.

AmaRu has the latest tendency designs, freshness and happiness in their combinations with leather and fabrics, all of them thought to give the most comfortability and the style, which defines nowadays women.


All AmaRu´s team effort and dedication, has just only one objective, that the price and quality, fashion and comfort are at every women´s reach.

Nowadays AmaRu exports its shoes to several countries in Europe, UK, France and Portugal among others; USA, Japan and China.